We’re pleased to welcome Scott Robinson as DIRAK’s new sales leader, succeeding Pete Chojnacki. With decades of experience in OEM industrial sales, key account management, and business development, Scott brings a grounded, field-tested approach to his new role.
Scott has spent his career working directly with engineers, buyers, and distributors on complex, made-to-print components. He understands the technical details that drive purchasing decisions and knows how to align the right solution to each customer’s specific needs — a skill that translates directly to DIRAK’s hardware applications.
What This Means for You
The service, relationships, and quality standards you count on at DIRAK remain unchanged. Scott’s focus will be on strengthening those partnerships and making it easier for reps and customers to access the support they need — quickly and reliably.
- Technical fluency across industrial materials, manufacturing methods, and custom applications
- Hands-on account management throughout the full sales lifecycle
- Dependable field support with a deep understanding of how reps operate day to day
Looking Ahead
Scott will be connecting with reps, distributors, and key accounts across North America, and you can expect to see him at upcoming trade shows and customer events. He looks forward to learning about your territory and helping bring the right DIRAK solution to every opportunity. To introduce yourself or discuss an active opportunity, feel free to reach out to him at s.robinson@dirak.com.
