DIRAK Welcomes Pete Chojnacki as New Sales and Marketing Director

We are proud to announce the addition of Pete Chojnacki as our new Director of Sales and Marketing. In his role, Chojnacki will build on our current successes to drive the organization's growth-oriented sales and marketing strategy and ensure an exceptional service to our customer base.

Pete and the team will work to further our mission to provide Peace of Mind by protecting critical infrastructure through the design, production, and distribution of access control hardware. Pete brings over 25 years of B-B sales and marketing leadership to DIRAK. Most recently, as VP of Sales at CCP Industries, Pete oversaw long-term business development planning and go to market strategies.  His expansive commercial strategy focuses equally on driving new business growth, while developing active account management and client retention programs. He has deep experience in capital equipment, construction, fasteners, and transportation.  Pete and the whole sales/marketing team are committed to continuing DIRAK’s long history of innovation, partnership, and customer service. 

For more information about Pete Chojnacki and his new role at DIRAK, please contact your customer service representative or fill out our contact form.